The Service on Saturday logo project is our first charitable contribution back to our community. A free project, we created a logo for a University of Missouri - Columbia student organization that plans services projects that work into the busy schedule of college students. We liked the idea of students helping the community in their spare time, and we thought we would do our part.

This week, Businessweek.com released an article entitled When Your Ad Tactics Don't Fit Your Brand for small business. This article emphasizes one of the cornerstones of great advertising: your brand identity. Your brand represents the unique qualities of your company. If you're advertising doesn't jive with your brand image, you could be looking at difficult advertising campaigns and wasted budgets.