Here's the scenario: You run a business. Everyone tells you that you need a website to take your business to the next level. You ask: Are they right? Where do I start? Can I make my own? Maybe you already have a website that was created in 1999, and you feel that your current website is "working" for you, but friends and colleagues politely suggest that you may need a new look… More...

We dug up this article from a British news source, Telegraph.co.uk, which emphasized the importance of considering every angle with your logo project. The article, OGC Unveils New Logo To Red Faces, is about a logo design for the Office of Government Commerce. We'll let the article speak for itself to avoid embarrassment. Click here to read the full article.

This week, Businessweek.com released an article entitled When Your Ad Tactics Don't Fit Your Brand for small business. This article emphasizes one of the cornerstones of great advertising: your brand identity. Your brand represents the unique qualities of your company. If you're advertising doesn't jive with your brand image, you could be looking at difficult advertising campaigns and wasted budgets.