Brand is the experience your customer has with your company. Your brand needs to be reinforced everywhere in your marketing mix, in a clear, consistent message. Whether you're starting from scratch, or need to expand your communication channels, our creative strategies connect your message to unify and strengthen your brand.
Overview:
Heider Environmental Consulting is a small environmental consulting firm that works with small and mid-level businesses to ensure energy and environmental compliance. Heider Environmental Consulting helps businesses applying for environmental permits and creates reporting for clients in various environmental programs.
Challenge:
As a small business startup, Heider Environmental Consulting came to us to create their brand image with a logo/identity project and stationery for marketing materials. As a small operation in a competitive market that serves business customers, Heider Environmental Consulting required a strong, professional brand message that emphasized their dedication to environmental compliance, a concept of cleanliness, and matched the modern "green" environmental business movement.
Solution:
Keeping the brand personality traits of cleanliness, futurism, and environment in mind, we were able to create a brand message that reinforced these elements for Heider Environmental Consulting. By utilizing subtle gradients and san-serif fonts we created visual cues of a modern logo while playing on iconic imagery of a leaf to connect environmental awareness. When choosing a color palette for this brand, we identified with a holistic concept of earth, organics, and air to emphasize a theme of serving the environment.
Testimonial:
"I appreciated the friendliness and flexibility of the staff at 365 Interactive Design as they created a logo and brand identity that fit my business objectives."
- Curtis Heider, Owner, Heider Environmental Consulting