Brand is the experience your customer has with your company. Your brand needs to be reinforced everywhere in your marketing mix, in a clear, consistent message. Whether you're starting from scratch, or need to expand your communication channels, our creative strategies connect your message to unify and strengthen your brand.
Overview:
Rack N Feathers.com is an e-commerce superstore that specializes in hunting and outdoor equipment. The Rack N Feathers.com online store carries many brands of hunting and outdoor equipment that are not offered by their mainstream competitors, which provides a unique shopping experience for their customers.
Challenge:
Rack N Feathers.com presented a unique opportunity for us to help a company create their brand message from the ground up. Rack N Feathers.com required a professional image that could relate to hunters and outdoorsmen of all types. Both a strong visual brand and an interactive experience were required to bring clarity to their message and set them apart in their competitive market.
Solution:
In a competitive market like the hunting and outdoor retail industry, to make the Rack N Feathers.com brand message stand out, we focused on creating a strong visual message paired with a unique shopping experience. Our visual message emphasized the intensity of the sport while maintaining a professional look. To create a unique interactive experience on the Rack N Feathers.com website, we developed a custom programming platform to manage and market the vast number of brands and products, making the website easy to navigate and purchase items.
Testimonial:
"365 Interactive Design worked with us from the very beginning, creating our identity and website from the ground up. They really got our message right from the start."
- Andrew Marcy, Co-owner, Rack N Feathers.com