Rack N Feathers.com is an e-commerce superstore that specializes in hunting and outdoor equipment. The Rack N Feathers.com online store carries many brands of hunting and outdoor equipment that are not offered by their mainstream competitors, which provides a unique shopping experience for their customers.
For the Rack N Feathers.com logo, we developed the visual elements to match the intensity and excitement of "the thrill of the hunt". We also needed to make the logo and visual imagery appeal to hunters and outdoorsmen of all backgrounds.