Rack N Feathers.com is an e-commerce superstore that specializes in hunting and outdoor equipment. The Rack N Feathers.com online store carries many brands of hunting and outdoor equipment that are not offered by their mainstream competitors, which provides a unique shopping experience for their customers.
Rack N Feathers.com uses their stationery to communicate with new vendors, so it was critical that their stationery design emphasized the "thrill of the hunt". This stationery design also required a message of professionalism so that vendors could trust their products would be well represented.