The Generation Project is a non-profit online-based educational philanthropy that helps further educational opportunities for underprivileged K-12 students. The Generation Project's unique model allows for donors to design their own donations and interact with educators to open doors for low-income students.
The Generation Project required a unique application platform that encouraged interaction from the website users to make The Generation Project model work. In addition to this interactive experience, the website also needed to continue the company's visual brand.